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Academic Project
2024
Clurb
[UX/UI Design]
Design a feature that helps students (especially first-years) build social connections through shared interests. The solution had to work within the university's existing app, following its brand guidelines, colour system, and typeface.
The Approach
Design Thinking
What I found
Low-Stakes Micro-Entry Points
Introverted students want to connect, but typical university social structures default to large, high-friction groups; features must provide small, low-pressure entry points.
Dual-Personality Engagement
The interface must bridge two contrasting needs, giving extroverts the energy and visibility to organise events while keeping exposure comfortable for introverts.
prototypes + Iterations
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